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Jan 22, 2017

News Release assignment

For this homework assignment, we were given a long list of "facts," and asked to turn them into a high-quality news release. I'll first post my own news release, followed by the information we were given. Given my current career-path, I'm out-of-touch with writing news releases, but ultimately enjoyed this assignment.

As this is homework and I have no idea from where the information came, this should in no way be considered factual or useful.








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Scrambled Facts

Your audience: Kansas City residents

Your purpose: To inform

Your medium: The MCI airport website (you are writing this on behalf of MCI).

You want to limit your news release to one page. You can go to a page and half, but no longer.

Here are the facts...

The Kansas City Aviation Department owns and operates Kansas City International Airport (MCI) and Charles B. Wheeler Downtown Airport. The Aviation Department's mission is “to provide outstanding airport services in a safe and cost-effective manner for the benefit of citizens, visitors, airlines and customers,” according to the MCI website.

Ten airline companies serve MCI. They are: AeroMexico, Air Canada, Alaska Airlines, Allegiant, American, Delta, Frontier, Southwest, Spirit, and United. 

MCI currently offers nonstop flights to 43 cities. Cancun and Toronto are the only international cities with direct flights from MCI.

The Kansas City Aviation Department is a member of the Greater Kansas City Chamber of Commerce. The Aviation Department is a member of the Chamber’s Leadership Circle, “an elite group of companies that provide additional resources to the Chamber, investing a minimum of $2,630 for their membership. In return, Leadership Circle CEOs participate in a variety of activities designed especially for them,” the chamber website reports.

The Chamber of Commerce represents 2,250 companies and 300,000 employees across the Greater Kansas City area. While all the area’s largest employers are members of the KC Chamber, approximately 90 percent of chamber members are small businesses.

MCI announced a new nonstop international flight at a news conference this morning. 

The news conference was held at the office of the Greater Kansas City Chamber of Commerce, which is located at 30 Pershing Road, Suite 301, Kansas City, Missouri, 64108. The Greater Kansas City Chamber of Commerce office is located on the third floor of Union Station, south of downtown Kansas City, Missouri.

On May 1, 2017, MCI will offer a nonstop flight to London, England. There will be one flight daily from MCI to London’s Gatwick Airport. 

American Airlines is the carrier for the nonstop flight from MCI to London-Gatwick (LGW).

Four different people spoke at the news conference. Here’s what they said:

Kansas City Major Sly James said: “Daily nonstop service to London is great for Kansas City. London is among the world’s top international business and leisure markets, and this new service will provide new opportunities for connections to American Airlines’ vast network of destinations in Europe and beyond.”

Mayor James said that he wants Kansas City to be “the country’s most entrepreneurial city.” The new nonstop flight to London will help bring international business to Kansas City and will help Kansas City entrepreneurs connect with British businesses, he said.

Andrew Nocella, senior vice president and chief marketing officer for American Airlines, works at American’s headquarters in Dallas, but he was in Kansas City this morning for the press conference. He said: “We are delighted to bring our Union Jack service to Kansas City this spring. Our new service will offer more travel options for local residents, both to visit England or to connect conveniently to our international network. London is home to Shakespeare, Harry Potter, the British Museum, the Tower of London.  My favorite attraction is the Big Ben. London is a cultural and business hub. This nonstop flight is good news, not only for business professionals, but for tourists as well.”

Patrick Klein, director of the Kansas City Aviation Department, said: “The airport has stepped up its approach to air service development, and today's announcement of a new international nonstop reinforces Kansas City’s ability to attract routes that will benefit our business community.”

Troy Schulte, city manager, City of Kansas City, and member of the board of directors of the Economic Development Corporation of Kansas City, said: “I commend Kansas City and Kansas City International Airport for their great work and continued commitment to improving our community. The nonstop flight to London represents economic and business development opportunities, increasing our connectivity with an international market that is experiencing growth in the technology sector. We hope this nonstop flight will create new business partnerships abroad.”

London was identified as a key target market as part of the airport’s 2016 Strategic Air Service Development Plan and aligns with Kansas City’s top economic development priorities.

The City of Kansas City, Mo., built the airport in 1972. “Its lack of congestion, easy terminal access and low number of flight delays have long established it as one of the most convenient commercial airports in the world,” the MCI website says.

The MCI website says: “The KCI complex spans more than 10,000 acres, and its three runways can accommodate up to 139 aircraft operations per hour. Each of its three terminals is more than 1/3 of a mile long at 2,225 feet.”

MCI collaborated with Mayor James’ office and the Greater Kansas City Chamber of Commerce to help attract this new nonstop service.

American Airlines is part of the American Airlines Group Inc. It was formed on December 9, 2013, with the merger between American Airlines and US Airways Group. The company now lists on NASDAQ Global Select Market under the ticker symbol AAL.

More than 2 million people live in the Kansas City region, according to the U.S. Census Bureau. This includes people living in Kansas City, Overland Park, Olathe, Independence, Lee’s Summit and several dozen other area cities.
The Kansas City region is now the 29th largest in the United States. That’s up from 30th in 2010, the Census Bureau reports.
Overall, the St. Louis area still has more residents than the Kansas City area, with 2,806,207. But St. Louis dropped to the nation’s 19th largest region after being passed by the Tampa-St. Petersburg, the Census Bureau reports.